01FREE
IP THAT SH*T! — 7-Day Course
Find the commercially useful idea already hiding inside your experience, judgment and body of work.
Leave with the raw decisions for one IP Business Blueprint.Start the course ↗The business-building side of Zoe Alexander Media
You already know something worth owning.
IP THAT SH*T! turns experience, judgment, stories, methods and reputation into a named asset, a sellable offer and an audience relationship you control.
No application. No audition. These are open-enrollment business products. If the offer fits and checkout is open, you can buy it.
Begin without buying anything
Seven days to find the business hiding in what you know.
One useful lesson a day. By Day 7, you will know what you are building, who it is for and the smartest first move.
Free course. Immediate start after email confirmation. No DWD membership or application is included.
One idea. Increasing levels of implementation.
Do not buy more help than you need.
Do not confuse clarity with completion.
02$27 · ONE TIME
IP Business Blueprint Toolkit
A 21-page fillable decision system for selecting, naming, packaging and diagnosing the first asset worth building.
Nine IP types, eight Blueprint decisions, readiness scoring and a focused 30-day build plan.See the Toolkit ↗03$997 FOUNDING · $1,500 STANDARD
IP THAT SH*T! — Implementation Lab
A six-week working program that turns the Blueprint into a positioned offer, owned audience path and credible launch system.
Build the framework, offer, Digital Front Door, email path, discovery rhythm and launch plan.See the Lab ↗04$2,500 · ONE TIME
Premium Implementation
A private 30-day done-with-you sprint for the buyer who wants sharper decisions, direct review and less wandering.
Blueprint audit, offer and pricing refinement, two private working sessions, funnel plan and final launch-readiness review.See Premium ↗Premium means close attention—not fantasy promises
Private implementation.
One business at a time.
Premium Implementation is for the buyer who wants Zoe’s direct judgment applied to one core offer and its route to market.
- Private Blueprint and commercial-opportunity audit
- Offer, positioning, scope and pricing refinement
- Two private working sessions across 30 days
- Digital Front Door, email path and launch-system review
- Final launch-readiness review and prioritized next actions
It does not include custom legal advice, guaranteed revenue, unlimited revisions, ad management or automatic admission to Divas Who Dine.
Separate brands. One honest boundary.
Buying business education is not buying social trust.
Open enrollment
IP THAT SH*T!, the Toolkit, Implementation Lab and Premium Implementation are education and implementation products. Access is based on purchase, not status.
Credit card in. Work begins.Vetted admission
Founding Table and DWD membership are reviewed for receipts, reciprocity, relevance and conduct. Payment cannot substitute for acceptance.
Application. Review. Acceptance.A Lab customer may apply to DWD. A DWD member may buy the Lab. Neither transaction changes the rules of the other brand.
Built by Zoe Alexander
I do not teach women to become content machines.
I teach experienced women to recognize the business asset inside what they already know—and build enough machinery around it to get paid without giving the whole relationship to a platform.
Own the asset. Own the relationship. Own the upside.